Chatbots email marketing will be described in this article. Are you unsure whether to engage with consumers through email or chatbots? According to recent data, email has over 4 billion subscribers, while Facebook Messenger chatbots have ground-breaking open rates of 70 to 80%!
Therefore, combining their abilities will result in maximum engagement. Furthermore, offering email and chatbots improves customer experience because customers may choose their preferred method for communication.
Chatbots Email Marketing In 2022
In this article, you can know about Chatbots Email Marketing here are the details below;
Here are a few strategies for integrating emails and chatbots to boost engagement and the customer experience.
1. Qualify leads
Your sales team will squander time if you have a large number of low-quality leads. It utilizes resources that could be politely used to generate quality leads and keep existing customers. Create a chatbot that qualifies leads for you as a result.
An excellent representative of this comes from the marketing firm Six and Flow. They inquire about your top pain point when you first visit their website.
After that, they offer to discuss how they’ve assisted other businesses in finding solutions to similar issues. Also check Live Chat Support Software
You can click “definitely” to see how they handled such issues for other businesses. After that, the chatbot asks a qualifying question to ascertain the size of your team.
Even before kids have an email address, they already know:
If your issue is related to their remedies
The size of your team, roughly (which will indicate your budget)
With this knowledge, the chatbot may categorise leads based on quality before obtaining an email address from the prospect so that a team member can seal the deal.
Whatever route the user chooses, they all lead to an email collection.
If you select “give me a human,” for instance, you will be directed to a real person or asked to leave your email address until someone arrives at the office.
Clicking “only the guides for now” will bring you to their blog or a marketing tool, where they will eventually ask for your email address.
2. Drive email subscribers from your website
There are several methods to use a chatbot to increase the number of email subscribers you generate.
The majority of people are hesitant to reveal their email address, but if you’re offering something of significant value that they desire, they might.
If you own an SEO agency, for instance, you might find that link development is a problem for your audience.
As a result, your chatbot can drive them to a piece of gated content where their email address will be obtained, turning them into an email subscriber.
This kind of bot is used by the company Hype and Dexter to provide you a variety of resource possibilities and send them to your email address.
As an alternative, you might create a chatbot quiz and email the findings to the subject.
A user is significantly more likely to give their email address after taking the quiz because they have already spent some time answering the questions.
Important: To comply with GDPR or any other privacy laws, make sure you inform chatbot users that they will get marketing communications from you.
3. Drive email subscribers from Facebook
Chatbots can convert Facebook fans into email subscribers in addition to successfully converting website visitors into email subscribers.
If you’re running Facebook advertisements, it’s crucial to re-engage any potential customers.
You may achieve that by setting up a campaign that sends out messages to everyone who leaves comments on your Facebook post. Also check Free sites like omegle
You can offer a lead magnet and send it to their email once they begin engaging with your sequence.
Here is an illustration of a highly effective chat sequence that achieved a 98.9% open rate out of the 94.9% lead magnets sent and offered (a collection of successful cold email templates).
In the end, 86% of people who opened it become email subscribers.
4. Improve support
In order to give your visitors the best service possible, email and chatbots can collaborate.
Email is still preferred by some even if some people prefer the personalised experience of a chatbot.
Instead of picking one or the other, think about how you may combine both to enhance the client experience.
A chatbot, for instance, is used by the Foundation for Student Housing in the Helsinki area to enhance customer service.
Their chatbot can currently answer about 59% of all client inquiries and link individuals who require additional assistance with a real agent.
Chatbots, however, can also enhance customer service by referring customers to email assistance if your workforce is unavailable.
A good illustration of this is provided by Morey Creative Agency:
Email marketing with chatbots – Morey Creative Agency
4 Steps to Building a powerful marketing agency
After seeing a few applications for chatbots, how do you go about building your own?
Here are some guidelines for building a chatbot for a marketing agency that converts well.
Step 1. Decide where to host your chatbot
Choosing the location where your chatbot will reside is the first step.
For instance, you might create your chatbot straight in Messenger if you were creating a campaign that targets Facebook commentators.
The majority of marketing firms do, however, also offer chatbots on their websites.
For the best results, we advise having a Messenger bot both on your website and on your Facebook page.
You can use technologies like Chatfuel or Intercom to create a chatbot for these sites.
Step 2: Establish the objectives for your chatbots.
The next step is to specify your goals once you’ve chosen the location where your chatbot will be hosted.
Here is a quick list of inquiries you should make:
Do I want to increase conversions for a certain page?
Am I attempting to boost lead volume?
Am I attempting to aid in folks descending the funnel more quickly?
For the majority of agencies, their chatbot will need to accomplish all of the aforementioned objectives.
For instance, the marketing firm Six and Flag created their chatbot with the goal of reducing the sales cycle, increasing conversions, and generating more leads overall.
They stated in a recent blog post that over the course of six months, their chatbot accomplished these objectives and more, resulting in a 10% faster sales cycle, a 45% lead-to-customer conversion, and a 13.06% increase in lead volume. Also check Best video conferencing apps
In fact, compared to the static submission form, their chatbot increased revenues by 16%.
Step 3. Create your conversation
You should now create your dialogue once you have certain goals in mind.
This stage’s implementation is heavily influenced by the platform you select because some chatbot builders just provide simple FAQ templates while others offer more sophisticated AI functionality.
Although they have limited capabilities, FAQ bots are helpful for some customer service problems.
For instance, the bot won’t be able to respond to a customer’s inquiry if it goes beyond the scope of the basic FAQs you have provided.
An AI chatbot, on the other hand, can (nearly) completely automate your customer care.
For example, whereas a FAQ bot requires the user to use one of a predetermined list of terms for a word query, AI chatbots can understand question intent and interpret what the user is asking.
An AI chatbot can boost conversions by providing more precise answers to a larger range of topics.
Thankfully, creating an AI chat dialogue is not too difficult.
For each response, you need only enter a few key phrases, and the chatbot will eventually learn to understand what the user is asking.
Constructing an AI chat session with a chatbot for email marketing
As you can see, because it can understand human intent, the AI chatbot can respond to more complicated questions like, “Is there salad on the menu?”
The FAQ bot, however, could only respond to questions like “see menu.”
The next stage is to design questions and programme responses after selecting a bot platform.
Your homepage will be the target of your first bot.
The visitor is guided to the appropriate stage of the funnel based on where they are in their trip, according to this chatbot.
On the homepage, this marketing company divides each visitor into the top, middle, and bottom of the funnel before directing them to the proper stage.
However, you’re probably losing conversions if the visitor is already on a crucial bottom-of-funnel landing page & you ask them if they like to learn more “knowledge about marketing and sales.”
You’ll probably get significantly greater conversions if you show them a specialised bot that responds to more complex inquiries pertinent to that page (such contract lengths, pricing, etc.).
Consequently, you could wish to develop specific chatbots for particular pages in order to increase your conversions.
Say, for instance, that you direct email subscribers to a specific landing page for registering for a webinar or course offers.
The chatbot can respond to more complicated queries like “how much personal help will I receive with the course,” as well as more straightforward ones like “how long is the webinar?”
You can use triggers on your chatbot’s platform to build these custom bots.
As an example, if you’re a digital marketing agency, you wouldn’t want to send PPC content to someone interested in SEO. A trigger is a significant action a user does throughout the chat sequence that can place them in a different element, such as “lead” or “SEO prospect.”
Depending on the platform you select, lead tracking can also be an option.
As a result, you can continue where they left off by automatically sending follow-up reminders to previously engaged prospects who bounced.
Step 4. Analyze engagement data
To better understand how to enhance your chatbot, the next step is to examine engagement data.
From there, you may do A/B testing and raise your KPIs (if your chatbot platform allows it).
When examining the analytics dashboard for your chatbot, keep the following in mind:
- Overall leads produced
- Percentage of goals met
- Rate of retention
- Default rate
- Quality user comments
- Let’s examine each of these measures in detail.
- Overall leads produced
How many individuals used your chatbot to schedule a sales call? (regardless of whether they became a client).
Don’t worry too considerably if you don’t have a high score for this measure; if you discover you aren’t generating many leads, it might be that individuals are contacting you by phone or email to schedule a session.
Percentage of goals met
Goal completion rate indicates that customers are getting what they need from your company.
For instance, it should direct them to your pricing or express it explicitly in the bot if they were looking for your instrument’s pricing.
It might also be the quantity of email addresses gathered if your goal was to capture leads.
Similarly, it should direct them to a pertinent piece of information if they are looking for a guide on chatbot analytics.
Look at frequently asked inquiries that are misdirected and the points in your funnel when customers leave off if your target completion percentage is low.
For instance, this is fantastic content to add to your website if many people ask for testimonials or case studies & you don’t have any.
Make sure the chatbot can locate any case studies or testimonials you may have.
If not, your chatbot will give customers a bad experience.
Rate of retention
The retention rate measures how frequently users come back to your chatbot.
Your chatbot’s retention rate, for instance, would be 50% if only five of the ten people who initially used it continued to do so.
Ideally, you want a high retention rate because it indicates that users were satisfied enough with your bot after their initial interaction to want to use it again.
Default rate
Your fallback rate should be assessed as another important statistic.
When your chatbot doesn’t comprehend a user query, it will deliver a message directing them to either a live agent or a resource page. Your chatbot won’t be perfect out of the box.
As a result, your fallback rate is the proportion of user interactions that end in a redirect rather than a resolution.
You can better optimise your chatbot to assist the user by understanding where users got lost by measuring your fallback rate.
Quality user comments
Lastly, find out what your users thought of the experience.
You can achieve this by including a survey at the conclusion of the chat.
Did you find what you were peeking for? is a common question asked at the conclusion of a conversation.
However, this prevents the customer from providing specific feedback about their experience with the chatbot.
Consider using phrases like “Do you have any feedback to improve this bot?” instead.
or “Is there any way we could help you with this chat more effectively?”
This will produce feedback that is considerably more valuable and qualitative.
Make chatbot email marketing part of your startegy
Ask yourself how you can utilise chatbots and email together rather than debating whether to use one over the other.
You won’t need to allocate more resources because both are largely automated, and it will enable your brand to connect with customers on their preferred platform.
You don’t have to use every strategy in this article right away, but you should think about implementing one or two of them before creating your automation system.
Once you’ve gotten past the learning curve, you’ll discover that using email and chatbots together may have a big influence on the productivity of your support staff, client satisfaction, and overall conversion rates.
