Tips to Make Good Marketing Videos- [2023 Updated]

Digital marketing involves promoting your product or services using digital channels like YouTube, search engines, websites, email, and lots more. This gives you access to unlimited channels to connect easily with your audience. However, you need to integrate video marketing into your strategy to reach more people.

Yes, research shows that most internet users tend to grab information in videos faster than text. So, if you’ve not been using video marketing in your business, you need to start today. If you don’t know how to go about it, keep reading to learn our best video marketing tips.

Part 1: Essential Tips for Video Marketing

• The First few seconds of the video is crucial:

The first few seconds of your video will determine if your viewer will stick to listening to what information you’ve got to pass on to them or not. Average internet users always have short attention spans. So, it’s crucial you make the first 5-10 seconds of your video eye-catch so that any viewer will be eager to know what information is being discussed in the video. Many free video editing software provides powerful features to create stunning videos in an easy way.

• Use Subtitles

Adding subtitles to your videos is a great way to increase their visibility and reach a wide range of audiences. Research reveals that almost 80% of videos on Facebook are watched without audio. So, why not add subtitles?

It doesn’t matter the social media platform you intend to publish your video, closed captions will make it understandable to anyone, including folks who have hearing problems, and this will help to increase engagement, click-through, and leads. It also helps to improve your video SEO, especially if you use the right keywords. 

• Valuable content 

The content you publish should be of high quality and provide value to customers. If the contents are unique and valuable, it is likely to receive a lot of shares, comments, and likes from customers. It’s not a good idea to create video only for promotion.

Part 2: How to Create Good Marketing Videos Using Filmora

Step 1: Download and Install Filmora

Install the latest video editor on your Mac or Windows computer.

Step 2: Import Videos

Use the Import button to upload the video you intend to upload on YouTube. Alternatively, you can drag-n-drop the video.

• After you’ve successfully uploaded the video, drag it to the video editor’s timeline.

Step 3: Enhance Video Quality

Right-click on the clip from the timeline and select Edit Properties from the pop-up list.

• Tick the required checkboxes from the pop-up that appears. Stabilization, will make the video more stable. Auto enhance will improve its quality automatically, lots more. You can also fade in and fade out audio, edit video speed, etc.

Step 4: Add Video Effect

Click Effects from the top and select AI Portrait from the left-hand side. All AI Portrait effects available on Filmora will be displayed on your screen (There are up to 21 quality AI Portrait effects).

• Drag and drop a preferred AI Portrait to the Timeline.

Step 5: We all know CTA is important in video marketing. So, to add CTA watermark to your video, click the >> icon next to Export at the top of the screen and choose Element.

• Select the ‘Social Media Show Element 07’ Effects. Then, drag-n-drop it into the Timeline.

Step 6: Preview and Save Video

Play your video to preview the edits you’ve made. If all looks fine, you can choose to upload it directly to your YouTube channel or click Export from the top bar and choose Burn DVD from the drop-down list that shows up.

• A pop-up window should appear on your screen again. Enter a preferred name for your Video file in the text box next to Label and apply other relevant settings. Then, navigate to Folder Path and choose a location where you want the file to be saved. Click Export to finish.

Part 3: Video Data Monitor & Analytics Tips

Data monitoring and analytics involve identifying and analyzing essential metrics and figures to gain insight into key issues in the market. This is crucial in digital marketing to help you analyze the market and understand how things work better. With the right data monitor & analytics, you can make future plans that will impact your business positively.

• Closely Watch Your Analytics
  

  Google Analytics comes in handy when comprehending critical elements of your website and the way visitors navigate through it. In case you seek conversion rates, you need to analyze how visitors interact with the website and their behavior to create a strategy that will work for your business goals. You can use the many free tools available online for analytics outside of Google Analytics.

• Create a Customer Database

This is where you can create a customer database and add every customer of yours to it. This is the best way to know every important detail about every customer, such as their name, email address, birthday, and all.

• Follow Up With Customers

After you have added a customer to your database, you must follow up with them. This will help them know that you are concerned about their needs, and they can interact with you through email or social media if they so desire.

• Use Accurate and Relevant Data

It is essential to use accurate data when it comes to digital marketing. Be aware of your data. If there are any discrepancies, you need to fix them immediately before they have a negative effect on your business in any way.

• Include Social Media Targets in Your Databases

It is essential to include social media platforms in your database. If you do not, it will be difficult for you to gather information about the social media activities of your ideal customers. Include the channels that are most relevant to your business.

Conclusion

You may find useful tips for video marketing and also stepwise tutorials on making promotion videos with Filmora. As a popular video editing for freelancers, YouTubers, digital marketers, etc, Filmora comes with powerful features at affordable prices. Whether you are a new beginner or have some editing skills, it should be a great tool to help you get started with video marketing and help you thrive in your industry.