Best Free Website Analytics Tools will be discussed in this article. Global users are no longer prepared to put up with subpar UX, which results in a quickly outdated product. There are various solutions for website analytics accessible, however some of them can be expensive. We are here to assist because of this. Here are the top 10 free website analytics tools for your consideration.
Every successful business depends on its ability to interpret and utilize the data provided by its customers, competitors, and partners. You may correctly evaluate the success of your marketing endeavors, find and resolve any problems with your online services, and create customer profiles to improve the efficiency of your advertising and sales efforts with the use of free website analytics tools and software.
Why are website analytics tools important?
Tools for website analytics are crucial since they reveal significant information about how users engage with a website. These tools monitor and assess several facets of website traffic, such as the quantity of users, the pages they view, their time spent there, and their origin.
Having this knowledge can be extremely beneficial for a number of reasons, including:
- Understanding user behavior: It is possible to better understand user behavior by examining data from website analytics tools. Users engage with websites in many ways. This can reveal the parts of the website that are frequently visited and the ones that are not, as well as any navigational issues or pain points that users might have.
- Identifying opportunities: It is feasible to locate areas for enhancing a website’s user experience by evaluating data from website analytics tools. This may entail altering the website’s structure or aesthetic, making information search engine-friendly, or enhancing its general usability.
- Measuring the effectiveness of marketing efforts: Website analytics technologies can be used to assess the success of marketing initiatives like email campaigns & social media posts. For instance, by sharing a customized QR code with potential clients, you can increase the number of followers on social media. The amount of visitors and conversions generated by these efforts can be monitored in order to identify the most effective marketing tactics and spend resources accordingly.
- Setting and tracking goals: Website analytics solutions let you establish and monitor particular goals for your website, such raising the conversion rate or lengthening the average time spent there. The progress towards these goals can be tracked by routinely analyzing the data from these tools and identifying areas that still need work.
Top 10 Best Free Website Analytics Tools Of 2023
In this article, you can know about Website Analytics Tools here are the details below;
1. Google Analytics
This tool hardly needs an introduction because it is so well-known and widely utilized. Google Analytics is a complimentary website analytics tool for tracking user behavior, including page views, conversions, and funnel analysis. It is absolutely free in all of its capabilities and simple to set up. With Google Tag Manager’s assistance and some technical know-how, more complex tracking and reporting setups may be required.
Google Analytics is a free website analytics agenda.
Features:
- Tracking of page views
- Event monitoring
- Tracking referral sources
- Flowchart analysis
- Tracking goal conversions
Pros
·       The free version offers all reports and all capabilities.
·       Pleasing UI
·       Simple simple tracking setup
Cons
- Slight learning curve
- Technical proficiency is required to configure more complicated reporting
- Only 20% of the data in the free edition is actually provided by actual users; the remaining 80% is approximated data from mathematical models, so it may occasionally deviate somewhat from reality.
- GA 360, the paid version geared toward large businesses, has a hefty price tag.
Pricing: Free. The paid plan costs $150,000 per year.
2. UXtweak
You may create the ideal website with UXtweak using all of the tools you’ll ever need. In the form of pixel-perfect session recordings, heatmaps, and many other potent analytics tools, it accurately visualizes client annoyance to help them solve their problems. Track user clicks, scrolls, and mouse movements to learn how to make your website better.
Features:
- Website Testing
- Card Sorting
- Tree Testing
- Recording of Sessions
- Prototype evaluation
- Mobile Testing
- Preference Testing
- Five Second Test
- Surveys
- First Click evaluation
The Onsite Recruiting widget, a built-in incentive feature to encourage respondents, and Own Database, a CRM-like tool for user management are additional unique tools.
Pros
- Even for a complete novice, it is simple to use
- Unlimited studies – UXtweak allows you to conduct as many tests as you’d like.
- For smaller projects, a free plan
- It provides easy-to-read advanced analytics
Cons
- Only 10 languages are supported
Pricing: UXtweak provides a free, perpetual subscription. You may also choose a pro plan for only 80 euros a month or create a plan that is tailored to your needs.
Utilize UXtweak to obtain website analytics data!
Examine heatmaps, replay sessions, and analyze website user behavior. The only instrument you require to see your clients’ annoyance and comprehend their problems.
3. Mixpanel
A web analytics instrument that allows you to monitor the effectiveness of your digital offering. You may learn more about user behavior on websites, demographics, user funnels, user dropoff and conversion rates, and much more. It is very simple to interface with a variety of other widely used technologies.
Features:
- Real-Time Reporting
- Custom Reports and Dashboards
- Account-Level Analytics
- User-Level Analytics
- Segmentation
- Funnels
- Event Tracking
- Conversion Tracking
Pros
- Mixpanel is very adaptable.
- Several potential connections to a variety of additional tools
Cons
- The UI may be rather complex and might use some simplification.
- For non-technical users, onboarding might be challenging
Pricing:
A free plan is offered for up to 20M events each month. The Enterprise plan costs $833+ a month, while the paid Growth plan costs $20+.
4. Hotjar
With a variety of feedback options, Hotjar is a single solution that combines a number of website analytics tools and features. Heatmaps are the characteristic that matters the most. Through polls, surveys, and other methods, Hotjar can also gather crucial user input. Their combined solutions let you monitor website metrics while also receiving useful behavioral insights. It can record scrolling, clicks, and movements and show them. You can see the actual user activity by replaying visitor logs.
Features:
- Heatmaps
- Visitor recordings
- Funnels for conversion
- Feedback Polls
- Feedback Professionals
Pros:
- Triggers and attributes that allow for efficient targeting
- There are an infinite number of responses for each feature.
- Does not place a cap on the digit of team members who can access the outlet
A narrow range of measures and attributes
No recordings can be downloaded
Pricing
Up to 35 daily sessions are free. Plus package costs $39 per month.
5. Smartlook
If you make use of Smartlook’s free plan, which allows you to track 3,000 monthly sessions, you can use it as your free website analytics tool. It is a tool like Hotjar that offers detailed heatmaps, scroll maps, and click maps that reveal information about visitor behavior.
Smartlook is a free website analytics tool.
Features:
- Heatmaps
- Funnels
- Events
- Session Recordings
Pros
- Event Session Recordings
- Modern analytics
- UI that is attractive and well-designed
- Decent filters
Cons
- Limited set of tools
- Organizing and tagging recordings is not possible
Pricing
Free plan for up to 3000 sessions per month. Paid plans begin at €55 per month.
6. Matomo
Even organizations like NASA, the United Nations, and the European Commission utilize Matomo, a Google Analytics substitute that has an excellent data protection policy. Sessions, pageviews, events, conversions, funnels, and much more are all tracked for website visitors.
Features:
- Tracking website visitors
- Tracking events and conversions
- Funnels
- Acquisition
- Heatmaps and session recordings
- Adaptable reports
Pros
- Complete data ownership and no worries about visitors’ privacy
- If you choose to switch to Matomo from Google Analytics, you can import old data.
Cons
- UI that is old and difficult to use
- Weak stance
- Difficult for non-technical individuals to install
- Occasionally display huge data slowly.
Pricing
Free to use, Matomo needs a server and some technical know-how to set up. The Cloud version, which is significantly simpler to install and doesn’t require hosting on your server, costs €19 per month.
7. Open Web Analytics
An alternative to Google Analytics with comparable functionality and tracking reports is a free website analytics program. Also check Learndash Alternatives
Open source analytics software for the web
Features:
- Monitoring conversions
- Sessions & Page Views
- Event Monitoring
- Monitoring of Ad Campaigns
- E-Commerce
- Individualized reporting
- Heatmaps
Pros
- You get the features of a typical website analytics tool, plus a heatmap feature.
- JavaScript and PHP-based APIs for integrating web analytics pages
Cons
- There is no integration with Google Analytics, so if you decide to move from that tool, all of your prior data will be lost.
- Weak stance
- Setup requires technical expertise
Pricing
A free open-source analytics program is called Open Web Analytics.
8. Woopra
a thorough website analytics and visitor tracking solution that focuses on monitoring unique users, their interaction, and their retention. Woopra is a useful tool for many departments, from product, sales, and marketing teams to support teams, by tracking customer journeys from beginning to end.
Woopra is a free online analytics tool.
Features:
- Sessions
- Engagement
- Entry And Exit Pages
- Event tracking
- Retention and Return
- Customized Dashboards and Reports
Pros
- Nicely written reports
- Good support
Cons
- For new users, there is a steep understanding curve
- Minimal personalization
- A little difficult and counterintuitive UI
Pricing
Woopra’s free subscription includes Core Analytics, 90-day data retention, and tracking of 500K actions per month. A premium plan costs $999 per month.
9. Clicky
Similar to Google Analytics, Clicky is a website analytics software with a focus on data protection. Use the free plan for up to 3000 daily pageviews to track website behavior, events, visitors in real-time, etc.
Clicky, a free website analytics tool
Features:
- Sessions
- Engagement
- Entry and Exit Pages
- Event Tracking
- Real-Time Reporting
- Reporting
- Custom Reports and Dashboards
- Campaign tacking
Pros
- Campaign tracking
- User-friendly and intuitive interface
- Collaboration is simple
Cons
- Low degree of customization
- Not all UTM parameters are monitored (source and medium are disregarded).
- Graphs can only display the past year.
- Weak stance
Pricing
3,000 daily pageviews for free. All plans come with a complimentary 21-day trial period.
10. HubSpot
Although HubSpot has expanded its tool set, its CRM (Customer Relationship Management) tool is still its most well-known feature. The most flexible platform on this list, it provides free website features for marketing automation. You can utilize HubSpot’s service for some SEO as well as track the effectiveness of your marketing campaign and landing pages, as well as perform basic website analytics.
Features: (HubSpot Marketing Hub)
- Creating and Personalizing Emails
- Forms and Landing Pages for Online Marketing
- Analytics & Reporting for Online Behavior
- Analytical Reporting & Web Basics
(HubSpot CMS) Features:
- Management of content
- Reports and dashboard for SEO content
Pros
- A comprehensive set of tools for all purposes
Cons
- Occasionally, new features have flaws.
- Options for complex UI customization are few.
Pricing
The paid options for HubSpot Marketing Hub begin at $50 per month.
The monthly price for HubSpot CMS Hub is $25.
11. Semrush
Semrush is more of a supplemental tool than a true website analytics tool, but you’ll be happy to know that it has a free subscription if you’re interested in SEO and keyword optimization. Although Semrush’s free plan has some restrictions, it is sufficient to begin optimizing your website for search engines. Also check MailPoet Alternatives
Features:
- Domain and keyword research
- Backlink monitoring
- page crawler to detect & correct website faults
- Social media analytics & monitoring
- Recurring PDF reports
- Plan, write, and optimize content using a single platform for content marketing.
Pros
- A wide range of features and tools
- Updates frequently and new tools
Cons
- The method used to calculate traffic can be a little off.
- Free plans are only useful for modest SEO campaigns.
- Difficult for new users to utilize
Pricing
There is a limited, free plan offered. The monthly costs for the paid plans range from $129.95 to $499.95.
Have you chosen your preferred free website analytics tool yet?
We are here to make it feasible for you to monitor website behavior! We hope that this comparison of free website analytics tools was helpful and that you are now prepared to enhance your website. Make it a location that your users will be happy to visit again! If UXtweak piqued your interest, sign up for a free account or schedule a demo call.
